A communication campaign is a complex, multi-layered service designed to achieve specific marketing goals within a defined period. Various departments within the company contribute by offering relevant services. The Creator's portfolio features both sales-oriented and social campaigns. Planning for a communication campaign considers several key factors: target audience, budget, duration, period, and distribution area. It involves the coordinated efforts of different company departments, including the development of creative concepts, defining media strategies, creating content, and producing and delivering communication products such as videos, print materials, and digital graphics, organizing and managing the entire campaign, as well as analyzing and reporting the results.

The communication campaign on media platforms is managed by the Creator's media group. The company's media services encompass several steps: market research, media strategy development, media buying, planning, placement, monitoring, and reporting. The media group consists of professionals with many years of experience, having worked with both local and international brands such as Toyota, Unilever, Oriflame, Selpak, KRKA, Sony, Selfie, Clean House, and others. Over nearly twenty years in the market, Creator has earned a reputation as a reliable partner with professional expertise, a critical factor for media cooperation. The media service covers all existing platforms, including tv, digital media, outdoor advertising, radio, transport etc. A pivotal tool in the media market is research, which helps determine the ratings and profiles of various media outlets. Currently, in Georgia, tv media measurement adheres to international standards and is conducted by two major operators - AGB Nielsen Georgia and Kantar (Tri Media Intelligence). Creator is a signatory with both organizations.

Media PR is a form of indirect communication that utilizes articles, blogs, tv/online stories, columns, and product placements. Often linked with BTL (below the line) activities, these two areas are united within one segment of the company. The PR strategy is developed in collaboration with the media group, which also handles its monitoring. BTL services encompass the organization of individual events such as presentations, press conferences, and opening ceremonies, as well as managing sales promotion activities like samplings, lotteries, and gift sets. In both cases, BTL services include the development of content and mechanics, campaign visualization at points of sale (including, displays, brand zones, uniforms, and gifts), promoter supervision, influencer and blogger management, and comprehensive process monitoring and reporting.

Content creation is the primary responsibility of the company's creative team, as it significantly influences the quality of communication, the campaign's direction, and its l architecture. The creative team is tasked with developing the main communication messages and activities. The content receives its final form through artistic expression, conveyed via specific designs, slogans and scripts. The nature of the content is shaped by the characteristics of the communication channels for which it is created, and in turn, dictates the strategy and main parameters of the media campaign.

Depending on the marketing objective and brand philosophy, we create a creative concept for the product, as well as its visual or verbal identity. Creator is one of the first Georgian companies to establish the phenomenon of the brandbook as a brand constitution in the market. Branding is a collaborative effort between the creative group and the design studio. The design studio not only creates the graphic look of the brand but also develops the brandbook, which regulates brand identifiers and consequently determines the brand's behavior in the market. Branding extends beyond the graphic logo; it includes several elements such as the brand communication language (wording), spatial design related to the brand, and digital or printed products, including video reels, among others.

The identity profile of any campaign is shaped by its design. Creator Design Studio differentiates the content of communication products - be it print, digital, promotional, or other—from their visual image through distinct forms and styles. The studio also specializes in interior design for various types of spaces, including offices, shops, pavilions, brand zones etc. Additionally, it develops designs for point-of-sale devices such as stands, displays, endcaps, mixwalls etc. Design projects developed at Creator are closely integrated with production processes; the designers consider the technical requirements of manufacturing while working on a project, which influences the functionality and quality of the final product.

Creator Video Studio is a crucial component of the company's production service. The studio specializes in producing commercials, films, installations, and adaptations, utilizing a range of technologies such as 3D, 2D, video shooting, and animation. Collaboration between the studio and the creative team is integral throughout the production process. This partnership ensures that the final product not only meets high-quality standards and also aligns closely with the artistic concept.

Creator's enterprise is a leader in producing branded furniture for retail points of sale and has been exporting its products to neighboring countries for the past three years. The enterprise is renowned for its innovative solutions and consistently introduces new standards of quality, making it highly attractive to international brands. It specializes in the production of large-scale pavilions and brand zones for malls and chain markets, as well as branding shops and offices, equipping them with the necessary furniture and decor. Notably, the entire process - from design creation to final product manufacturing and installation - is comprehensively managed within Creator. Prominent brands such as: Samsung, LG, Delonghi, Hyundai, Lenovo, Toyota, Sony, and Panasonic avail themselves of the services offered by Creator's enterprise.