Do More

The global campaign of Rexona was carried out under the slogan “DO MORE,” which in the Georgian version sounded like “გააკეთე მეტი.” The slogan encouraged more physical activity, and we decided to organize sports competitions as part of the BTL campaign. A sports competition between groups of vacationers was held for two months on the specially built sports ground at Batumi beach. The “Do More” project is an exceptional example of increasing brand awareness, where a marketing goal was achieved through active customer involvement.